press release

2025 World Suicide Prevention Day


Canadian Association for Suicide Prevention Honours World Suicide Prevention Day with Online Event on Indigenous Knowledge and Life Promotion 

Tuesday, August 26, 2025 – On September 10, World Suicide Prevention Day, people will gather in communities across Canada and around the world to show support for suicide prevention efforts, to remember and celebrate the lives of those who have died by suicide, to comfort those who grieve the loss of a loved one to suicide, and to strengthen connections and community together.  

The Canadian Association for Suicide Prevention (CASP) is marking this day by hosting a free and live virtual event entitled, Indigenous Knowledge and Life Promotion: Changing Narratives on Suicide, featuring guest speakers Elder John Rice and Metis scholar Lindsay DuPré.  

Join Elder John and Lindsay as they share teachings and insights into how Indigenous Knowledge can shift perspectives on suicide. Elder John is a third-degree member of the Three Fires Midewiwin Society and Elder/Knowledge Holder at Dnaagdawenmag Binnoojiiyag Child & Family Services. He has an incredible ability to weave and harmonize Traditional Knowledge and Teachings into mainstream work.   

Grounded in her lived experiences as a Métis scholar, mom and auntie, Lindsay will explore how our relationships with Knowledge shape our wellbeing and our sense of community liveability. Her presentation will highlight the rigour of Indigenous Science and its potential for shaping life promotion strategies.  

“We are deeply grateful to Elder John and Lindsay for joining CASP to mark this important day and to share novel insights that will enrichen our collective understanding and appreciation for how Indigenous knowledge can change the narrative on suicide,” said Andrew Perez, Interim Executive Director of CASP.  

Life promotion is rooted in Indigenous knowledge systems and cultural teachings and shifts the narrative from crisis response to one of hope, healing and empowerment. At its core, Life Promotion is about celebrating life. Rather than focusing solely on suicide prevention, it embraces a ‘language of life’— a strengths-based approach that emphasizes belonging, meaning, purpose and hope.  

Following the presentation, there will be a Q & A and closing segment, with attendees encouraged to participate in a “Global Candle Vigil” by placing a candle in their window to “Light a Flame of Hope” at 8:00 pm in their respective time zones. This World Suicide Prevention Day event will be held on Wednesday, September 10th, 12:00-1:30 PM ET and registration is required.   

CASP recently released its 2025 World Suicide Prevention Toolkit and shareable social media graphics. The toolkit includes event ideas, stories of hope, Wise Practices for Life Promotion and practical ways for communities across Canada to get involved. Graphics are available in English and French, with other languages available upon request. Find the free toolkit, banners, and registration details here.

In addition to this year’s online event, a new Forest of Hope will take root in Stony Plain, Alberta on World Suicide Prevention Day. Forest of Hope is a long-term program of CASP, and each year a new location is selected and planted with seedlings in honour of loved ones who died by suicide, those impacted by suicide and in the name of hope. Residents are invited to attend the forest’s official opening on Tuesday, September 10 from 5:30 PM to 7:30 PM local time, located in the green space directly north of the Stony Plain courthouse at 4200 46 St, Stony Plain. Learn more about the Forest of Hope Program.  

About CASP 

The Canadian Association for Suicide Prevention (CASP) is a pan-Canadian registered charity at the forefront of suicide prevention, intervention, postvention and life promotion initiatives for more than 40 years. CASP envisions a Canada without Suicide and a world in which people enjoy an optimal quality of life, are long-living, socially responsible and optimistic about the future. Governed by a dedicated Board of Directors, CASP is supported by several dynamic committees, advisory and working groups. Since 1990, CASP has convened a national suicide prevention conference annually in a different Canadian region. 

To learn more about CASP, its advocacy, communication and education efforts, contact us.